Uchigasaki Brewing Company was founded in 1661, and its Hoyo label has been in continuous production for over 350 years. Using almost entirely traditional tools and techniques, the tiny 6-person crew works tirelessly during the winter months producing a number of different marks focused on the local market. Only a tiny part of the production is designated for export and the entire lineup is extremely reasonably priced compared to the obvious quality. The house style at Hoyo is delicate, smooth and balanced. This is especially so in the case of labels made from regional rice strains like "Manamusume" and "Kura no Hana," which lend themselves to the brewery's gracious brewing style. Made from a specialty rice grown only in Miyagi Prefecture, "Kura no Hana" is ethereal yet still offers complexity. Its balance and gentleness are the hallmarks of the Hoyo label.